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campaign

Boticário – OMG

a website + e-commerce developed for the Boticário group to launch its new brand in the segment – OMG

OMG

Boticário

Overview

Boticáros came to us to participate in a competition on a new product line called OMG. It was a line aimed at girls and young women and needed a more fun and at the same time more sophisticated face.

We design and prototype a website / e-commerce for the brand.

Details

Role: Senior/ Lead User experience
Company: Ogilvy & Mather agency
Client: Boticário
Project: OMG

My role

I was the team lead and senior UI designer
We design and development the site giving support to the idea

Main tasks

1. User Research about the new product and his diferencial
2. Benchmark for the audience and players
3. design, prototype, test 

All/product design/campaign/

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