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campaign

Honda – Racing Spirit

a campaign to restore the passion for Formula1 to the Brazilian market and bring awareness to the new Honda car

Racing Spirit

Honda

Overview

Brazilians are not very connected with Formula 1 anymore. So to launch the new Honda car in Brazil, the Japanese brand wanted to combine the sport that once were a national passion to their new product. This project was developed for a pitch aiming to win Honda’s account for the advertising agency.

Restore the passion for Formula1 to the Brazilian market. We also wanted to bring awareness to the new Honda car, as well as generate buying leads for the company.

Details

Role: Senior/ Lead User experience
Company: Ogilvy & Mather agency
Client: Honda
Project: Racing Spirit

My role

I was the senior UI designer
I design the site giving support to the idea

Main tasks

1. Research about the brand and F1 history
4. User research with some F1 lovers
5. Design the site

Result

This project was the winner of the pitch. Jussi agency, a WPP company, won the Honda digital account in Brazil and today is one of its biggest clients.

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